Wholesale Conference Blog by TA

The Perfect "5-Point Pitch" to Sell "Your Conferencing" Over the Biggest Brands

Posted 7/8/10 By Dan Baldwin, TA Executive Director, 951-251-5155, Email

(Following is the sales content the Telecom Association and WholesaleConference has jointly developed to help WholesaleConference resellers sell their private-brand conferencing solutions to their existing business customers and prospects. As a WholesaleConference reseller you can use this content yourself, just replace the word ATEL below with your business name).

Because ATEL is committed to bringing our San Diego business phone systems customers and prospects the very best voice, data and Internet solutions on the market we searched high and low to find the perfect audio and web conferencing solution that exists. We finally found it! And now it's available to you, our valued customers.

Whether you do one conference a quarter or several per hour, ATEL's audio and web conferencing service will provide you higher quality audio, an easier web interface and save you money! 

Following are the five reasons ATEL's audio and web conferencing service is better than other services:

1. We Don't Use VoIP on Our Equipment or Lines - To save money, the biggest conferencing providers often use VoIP on their conference bridges and conference lines which, when accessed by their customers over the public phone network, degrade the conference audio quality with echo, clipping and delay. Click the three audio players below to hear three different sample calls.
    
    
   Test call 1 using NO VoIP (conference bridge no, conference lines no) Download MP3
   ATEL Conference Bridges & Lines Use NO VoIP
   
   
   Test call 2 using HALF VoIP (conference bridge yes, conference lines no)  Download MP3
   Many "Big Conference Providers" Use HALF VoIP or FULL VoIP
   
   
   Test call 3 using FULL VoIP (conference bridge yes, conference lines yes)  Download MP3
   Many "Big Conference Providers" Use HALF VoIP or FULL VoIP
   
   
   
2. Our "3rd Generation" Web Conferencing Required No Downloads - ATEL's larger competitors still require conference moderators and/or attendees to download and install problematic software programs onto their computers before a web conference can begin. Many web conference attendees are prohibited by their office administrators from downloading any software. ATEL's web conferencing requires no downloads so it is trouble free.  
   
   Web conferencing competitors like WebEx, GoToMeeting and Microsoft Live Meeting use 1st generation technology that require downloads for moderators and attendees. Competitors like IBM’s Unyte (formerly Web Dialogs) service use 2nd generation Java technology that still require software downloads and installation before a web conference can begin. ATEL's web conferencing technology uses 3rd generation Flash technology which requires no downloads and no problems!
   
   
   
3. We're Less Expensive - Because ATEL only sells our audio and web conference service to our existing customers, we don't have high advertising and marketing bills that need to be padded into our prices. We give you problem free web conferencing and "pin drop quality" audio conferencing for the same price or less than what the biggest providers give you at their deepest discounts.
   
   
   
4. Our Conference Recordings are Easiest to Distribute - While other providers require you to download and then email a monstrously large recording file, ATEL's service gives you a simple link to forward to anyone that missed the conference for easy playback.
   
   
   
5. Easy Customized Accounting - Our service is easy to configure so that your conference billing can easily be broken down by department or any other convenient way so that you can easily allocate your conference billing to appropriate cost centers within your business.
   
   

Get a personal demonstration to see how we ATEL can customize an audio and web conferencing solution for your unique needs. Once we tailor the solution to fit your business you'll get to use it for free for several weeks just to make sure it's as good as we say.

Best of all our business audio and web conference calling services and solutions are available to you without any term contract or volume commitments. After the free trial period has expired simply pay for what you use and cancel at any time if you find something better (which you won't).

If another audio or web conferencing solution comes along that's better than ATEL's we'll be the the first to let you know because we'll incorporate anything better into the solution we're offering.

Ready to cut your existing conference calling charges?

Ready to start using an easier and more intuitive conferencing solution?

Ready to sell more while cutting your travel budget?

Contact ATEL now at 858-646-4600 for a customized audio and web conference calling demonstration and a free trial.

NEC Dealer ATEL Sells WC's "3rd Gen" Conferencing to 3,500 In-House Prospects

Posted 7/8/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email

Telecom Association has over 3,800 members who all want the same thing: the ability to sell additional high margin, low-churn technology solutions to their existing customer and prospect audience that they've already developed a trusted relationship with. Herb Levitin, President of WholesaleConference is delivering a custom made solution for phone system dealers like ATEL Communications.

Herb's fairly well thought out vision is to enable TA's members to sell his audio and web conferencing solutions under the agent's own brand to the agent's existing customers and prospects. Why would an agent get involved in equipment-less conference resale instead of simple conference agency? To build his or her own brand instead of the conference provider's brand and to guarantee that new conference business accounts gleaned from conference bridge visitors come through the agent's new conference customer portal and not the conference provider's.

Well, that's a great vision and all, but the vision alone does not solve the problem of the agent having more profitable things to do than create private labeled conferencing marketing materials from scratch. Not a problem. Herb's packaged the best five conferencing sales pitches under a single email ready document and is making it available to his agent conferencing resellers.  ATEL Communications is one of his first resellers to take the three-point sales pitch and pass it on to ATEL's 3,500 in-house email customer prospect list to see what sort of "easy conferencing sales" can be generated according to "the vision".

Take the Conference Call 5-Point Challenge

Herb doesn't claim his white-labeled conference solution is equal to or merely cheaper than what agents can get through the big conference providers like ACT, Premier or InterCall, Herb's bold contention is that his solution is MUCH BETTER and can be cheaper than the biggest conference providers. That's a decent strategy, arguing that "my conferencing is better on these 5 reasons" because let's face it, conferencing can be kind of boring. Turning it into a "playground shoving match" at least spices it up a bit to get agents to take a look at it.

Click here to see the ATEL blog post ATEL has published to get the "5-Point Conferencing Argument" started in front of ATEL's 3,500 customers and prospects that they email every month to maintain their telecom and technology mind share.

Click here to see the ATEL email newsletter that actually gets emailed out to ATEL's 3,500 record customer and prospect email list that prominently displays the link to the 5-Point Conferencing blog post.

The best thing about this 5-Point argument is that point number one is an interactive test, it challenges the reader to listen to press three buttons and hear the audio quality difference that Herb's talking about. It's actually kind of fun to do because it gives one the anonymous opportunity to see if Herb's got a real point of if he's some kind of conferencing nut. (I think he's got a point.)

The second "best thing" about Herb's 5-point argument is that it's a numbered list. Adding a numbered list or "count down" to any marketing piece is a great technique to get only semi-interested readers to at least look at all the items on the list before moving on. The technique also shows respect for the reader's time because it suggests that you as the salesperson have at least put a bit of thought into and organized your sales pitch.

Put Herb's "5-Point Conferencing Pitch" In Front of Your Customers for Easy Money

I've interviewed a lot of successful and semi-successful master agents over the past several years. When I ask them "What would you do differently if you 'knew then what you know know'?" Over half respond, I'd have gotten into conferencing or mobile/cellular in a bigger way.

It's not too late for you to farm your customer and prospect base for easy conferencing money. Herb's done the hard work of creating the marketing piece. All you have to do is put the marketing piece in front of your customers and propspects with an easy blog post and email blast and then ask everyone you meet, 

"Is your conferencing service expensive, "squeaky" or hard to use? Mine isn't. Use it free this month!"