Unique 2010 Vision Delivered by Windstream Executives at Telarus Agent Expo

Like their company name might suggest, John Leach and his fellow Windstream executives delivered some fresh air to Telarus' top agents last month. When you consider all the "me too" vendor presentations you can drown in at a trade show, it's refreshing to hear a presentation that showcases something quite different than all the other presentations. While I believe Telarus is Windstream's biggest or oldest master agent, other TA vendor master agents for Windstream include Telecom Brokerage Inc. out of Illinois, World Telecom Group out of California and MicroCorp out of Georgia.

Windstream (a Southeast "RLEC" that recently acquired Nuvox) did just that with their presentation delivered by Jason Dishon RVP Sales, John Leach Sr. VP Sales and crowd favorite Chris Shubert Dealer Manager.

Windstream, it seems, owns quite a bit of copper in the ground in many rural parts of the country that telecom agents might otherwise not be able to sell in. (Many "monopoly ILECs" are notoriously agent hostile to the idea of paying commissions.) 

John Leach, Windream's new SVP of Sales (who recently came over from PAETEC), says that Windstream isn't like other copper-based LECs who find themselves in a slow death-spiral. Leach suggests that Windstream is quite enlightened to the partner channel and is embracing partners as a way to transform Windstream into the dynamic selling machine of the future that it wants to be.

But don't take my word for it. Scroll down below and listen to Jason, John and Chris speak for themselves. Their message is clear, "We are THE PHONE COMPANY in our footprint. Sell with us or sell against us BUT WE'RE NOT GOING TO LOOSE".

As a simple (getting older) sales guy, I like it when the vendor spells out their market value simply like that.

Sales VP Jason Dishon Likes Telarus' Sales Figures 

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Senior VP John Leach Explains the Windstream Vision

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  Telarus' Favorite Agent Manager  Chris Shubert 

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Windstream's Presentation to Telarus Top Agents

0:00 - 1:40  Telarus President Adam Edwards' comments about the Windstream relationship

1:40 - 4:56  Windstream Sales VP Jason Dishon comments on Telarus & Windstream successes

4:56 - 15:00 Windstream  Sr. VP John Leach discusses Windstream's marketplace advantages

15:00 - 47:07  Windstream Dealer Manager Chris Shubert shares Windstream product sales strategies

If you watch no other part of this video, make sure you watch the 10 minutes by John Leach. Also talk to your Windstream agent manager to learn why your Windstream opportunity is different from others.

Posted 3/10/2010 by:

Dan Baldwin
TA Executive Director

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