Should Telecom Agents Signal Religion in Their Corporate Communications?

  
 Posted 6/2/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email

The absolute best thing about being a successful business owner is getting to do things the way "you want to do them".  Being told "no" as an employee one too may times or "I'm the owner so I make the rules" has launched many a new telecom agent/independent business owner. Most successful entrepreneurs know though that while making up their own rules is fun and all, BIG RULE NUMBER ONE is "Stay in Business". 

So what's a successful business owner to do when their religious values suggest they should be living their beliefs and values more openly so that those that they do business with might "connect the dots" as in, "He or she is successful AND religious - maybe that might work for me too!?"  

Should a business owner signal their religious faith in their corporate communications or logos? Is it a good business move? Is it a good faith move? Please share your comments below.

The issue has come up in TA because one of TA's long time master agent vendor members KeaneTel has a new name, "Outreach Telecom & Energy" where the first "t" in their name is clearly a cross and their corporate tagline is "Good News - Delivered". (The "Good News" is a name Christians use for the New Testament of the Bible.)

Now while Pete Keane is no stranger to controversy in the agent world, (his novel 100% commission pass-through program promoted by TA in 2006 made fellow master agents and some vendors absolutely ...