Selling Telecom Blog

Stop Losing Sales to Time Warner Cable by Joining Them Instead of Fighting Them

Tired of Competing Against Cable & Verizon Fiber? Sell it Through Bandwave Instead

Posted 6/29/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email

Don't you hate it when you get a great prospect or their IT partner on the phone after months of prospecting them and the first thing they say is they're getting their data and Internet from the local cable company or Verizon Fios/fiber and it "works just fine".  Or when you've pitched a nice 3.0 meg data pipe from your favorite CLEC and the prospect says, "Tell me again why this is better than the 10.0/2.0 meg connection I've got from my cable company that cost less than what you've proposed."

Man, I hate that! don't you?

Well we can hate it as much as we like but the sad truth is the "good old days" of making decent money from single location business customers in metro areas where the cable companies have strong business service footprints are long gone. What do we do now?