The blog where IT solution providers, telecom agents, channel sales partners and independent consultants share information about their experiences recommending and reselling IT, LAN, WAN, telecom voice, data, network, broadband Internet and related managed services and equipment from IT providers, phone companies, data carriers, resellers and other network service providers through independent channel sales partners and telecom/IT master agencies.
Posted 6/22/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email
Nuvio Communications recently joined Telecom Association as a vendor member. Nuvio distributes SIP trunk service and hosted VoIP, the latter of which is offered through a unique, "IP-PBX like" pricing program and aims to dominate the market for business customers that spend under $500 a month for monthly phone service that many telecom agents, channel partners and equipment VARs have ceded to Cbeyond.
Nuvio's offering is a tonic to many agents that like to swap leads with small interconnects and IT consultants who typically have small customers that have phone bills under $300. For the past several years Cbeyond has spread like an unstoppable force through this market segment but now providers like Nuvox have the "Cbeyond alternative".
Cbeyond's solution for this market has been to say, "Your phone bill, Internet bill, cell phone bill and 'managed services' are all over $500. We'll charge you just $495 and give you 'better service'". It's a decent enough pitch if you really want or need all the extras Cbeyond throws in and you don't have time to read the details of the iron-clad Cbeyond contract.
While Cbeyond has the right to run their program any way they like, it's my personal opinion that ...
I became aColor Broadband agent the hard way, after they kicked my ass in a competitive situation. I was offering a Los Angeles customer a Covad 8.0 meg fixed wireless solution and next thing you know Color Broadband was installing their service (and the customer was not returning my calls).
Like any good agent who loses a big deal I decided to find out ...
The easiest way to learn to sell SIP, VoIP and other hosted business applications is to study under those sales people who are already paying their bills doing just that. To learn what we need to know I recently interviewed Jeff Savage, VP of Sales for Telesphere, an Arizona IP solutions provider that specializes in taking great care of multi-location business customers.
Jeff's a perfect sales trainer for agents because not only does he own Telesphere's agent channel, he owns their direct salespeople as well. He's got the pitch down. pay special attention to his answer to question four below at 11:00, "How are you better or different than your competitors?"
Great stuff! TA appreciates that Jeff and Telesphere are sharing some "secret sauce for selling IP.
How do your thoughts on the matter of selling hosted VoIP & SIP differ from Jeff's? don't forget to leave some comments below.
(00:15) 1. What do we need to know about Jeff Savage? What chain of events led to you Telesphere and why are you there?
(2:27) 2. Our members are all pretty busy selling other solutions - but they don't want to be left behind if their customers would benefit from your solutions. Can you paint a picture of success in selling Telesphere? What sort of activity does it take to really succeed? How long is the usual sales cycle? What sort of activity do you expect from your direct reps?
(5:45) 3. So our members can visualize the sort of deals you excel at, can you please generically share a recent case study where a nice customer migrated to Telesphere? What were the pain points? Who were the competitors? What won the deal? And what did the provisioning process look like?
(11:00) 4. Like business customers, our members like to know how you're better or different from others. Our members are familiar with two other TA vendor Hosted VoIP providers, Smoothstone IP & Broadview Networks. How does Telesphere compare to these two? Same, better, different?
(14:20) 5. Finally we ask you to look into the "telecom crystal ball". We keep hearing that the mid-size, multi-location customer will be getting voice, data and applications from a single provider in the future. Do you agree with that? What other changes do we need to prepare for in the next 2 to 3 years?
(18:50) 6. Anything we forgot to talk about?
(19:30) 7. How should our members proceed if they'd like more information about becoming a Telesphere distributor?
Get more information about selling Telesphere as a telecom agent or channel partner:
TA attended a very well received "Lunch-n-Learn" yesterday put on by TMC Communications.
The training covered four of TMC's 2010 initiatives including: Hosted VoIP, Enterprise SIP, Bandwidth Management & Desktop solutions. We'll produce a video summary early next week of the event. See the video greeting below from TMC president Ron Ireland.
Get more of TMC's cutting edge training at the Channel Partners show in Vegas March 1st at 4pm in the "Shell Seeker A/B" room.
Learn more about TMC's agent program and training at www.TMCagent.com.
I interviewed Telesphere CEO Clark Peterson this past week to discover why partners, customers and competitors are all interested in what Telesphere will do next.
What I learned is that Telesphere customers like the service so much they stay an average of eight years. Telesphere partners seem to be learning that they can get paid "four times more" than if they sell other services.
So what is Telesphere - CLEC, hosted VoIP or SIP provider? Yes!
Bottom line? If you sell local dial tone to multi-location customers you need to know about Telesphere (and try to avoid competing against them on your next deal.)Click the player below to listen now.
Telesphere, a hosted VoIP/SIP/CLEC with a national footprint recently joined TA as a vendor member and part of our new vendor initiation includes asking, "Who loves you, baby?"
The first agent testimonial we received for Telesphere is from Justin Bentley, National Sales Director for Telcom National, a master agency in Arizona.
Quotes in this audio include: "We found they're the best for the hosted VoIP product", "By 2011, we predict half our revenue will be from hosted VoIP", "The commissions are absolutely crazy!", "About half our customers could benefit from Telesphere-type solutions", "Nationally, Telesphere is our lead hosted VoIP and SIP provider" and "They're not inventing the solution - they're perfecting it!"
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