Posted 8/11/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email
Content is a terrible thing to waste. And all the content TA shares with telecom agents and channel sales partners is really supposed to be shared with business end-users anyway. That's why TA's created a blog for business end-users at www.BuyingTelecom.com.
Everything TA publishes at www.SellingTelecom.com for telecom agents and channel partners will be "re-purposed" and re-written (without commission and spiff content) for business owners and telecom purchasing decision makers at www.BuyingTelecom.com in a way that supports their working through agents or partners.
This "end-user" marketing content is available for any TA member to re-use on their own end-user blog or email newsletter.
(TA offers a free licence to the text and hyper-links written by TA. You need to secure your own permission for image use. We get almost all our images from wwwiStockPhoto.com. Other images are from the TA vendors we blog about. You should probably only use vendor images if you have permission from the vendor or the master agent you work through.)
I'm sharing information at the "Sticky Strategies" panel at the Channel Partners trade show in September on how telecom agents and channel sales partners can use this sort of content in their business end-user blogs, newsletters and social media to drive in more new business leads and "stay sticky" with their existing clients.
Let me know if you're thinking about going the this show.
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