Posted 6/29/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email
This one's easy. Ask all your customers and prospects these two questions:
- What do you spend each month on directory assistance information calls to 411 from your office phone?
- How'd you like to cut that in half?
Listen to the interview I recorded with Five Star's President & CEO Roy Tanner below on how easy it is to pick up this revenue.
Click the audio player below to listen now. Click here to download the MP3 audio file.
Recording Notes:
00:15 - "What's Five Star 411 & what do we need to know about it?" - It's live operator assisted directory assistance for business and residential lookups at rates discounted 50% over standard 411 or 800-555-1212 rates. Standard charges for directly information calls currently run about $1.25. Five Star 411 charges just 60 cents per call. It's fast, accurate and reliable live operator assisted local and long distance directory assistance. There are no contracts or term commitments for the customer. No minimums, no surcharges and it comes with a simple, single-page order form. The service is billed via credit card or direct billing for larger, credit approved clients.
02:00 - "Telecom agents and channel partners earn a commission on each call, right?" - Five Star pays a dime, 10 cents commission on every call and those dimes can add up pretty quick.
02:20 - "What types of business customers make the best prospects for this service?" - companies with fifty employees or more that make 411 calls & appreciate the convenience of a live operator that can provide a transfer and accurate information. Large law firms. Attorneys. The legal industry. Real estate companies. Manufacturing companies. Accountants & CPAs. Companies with higher-end outbound sales people and telemarketers. Busy professionals that want a live operator for their 411 is key to the sale.
04:25 - "So telecom agents and channel partners just need to ask, 'What do you spend on 411?'" - Yes. It's an easy "by the way" sale where you're adding more "sticky" value to your customer by showing them just one more easy way you're helping them save money. Customers generally assume that information or directory assistance charges can't be negotiated but they can. Customers have a choice.
05:45 - "You have an email piece that Five Star partners can use to educate their clients & prospects on this, right?" - Right. and Five Star is taking an industry leadership role by making sure agents are getting paid on a slice of revenue, directory assistance, that other carriers are not paying the agent on
Contact Five Star -
Interested in selling 411 directory assistance service? contact Five Star at [email protected] or call 800-601-6001.
What are Your Thoughts?
Do you have experience selling alternate 411 directory assistance services? Please share your experiences by leaving a comment below.
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