New Edge Networks Blog by TA

New Edge Channel Chief Shares Their 2010 Competitive Strengths

Posted 4/25/10 By Dan Baldwin, TA Executive Director, 951-251-5155 email

I interviewed New Edge Network's channel chief, J.R. Cook last week to catch up with where New Edge is the leader in specific market segments being pursued by telecom agents and channel partners. 

To get more information now about New Edge, contact J.R. Cook at jrcook@newedgenetworks.com or 702.400.5757. 

Click here to download the MP3 interview or click the player below to listen now.

Following are the interview notes if you'd like to follow along.

1. J.R. please remind our audience what space New Edge is in, when does our audience need to bring New Edge in on deals and what experience you bring to the table as the head of the channel. 

Part of the Agent channel for 13 years. Never been more excited to be in this industry and specifically heading Agent Channel Sales for New Edge Networks.

New Edge is in a unique position to provide Agents with a value proposition that meets a large vertical of customers.

Primary product offering is a fully managed MPLS network. What makes us unique is that we are “access agnostic”. Design an MPLS network to meet the customers’ needs, whether that customer requires a DS3, T-1, DSL, or even EVDO. We are the only carrier who can provide MPLS with COS over an ADSL circuit, which allows us to provide our partners access to the largest MPLS network in the US.

New Edge’s core customer is a multi-location business that has sites of different sizes all across the country that is looking for the right size solution on a per location basis.

 

2. How'd 2009 treat New Edge and how is 2010 shaping up? 

Our parent company EarthLink ended 2009 with net income north of $193 million, and close to $700 million in cash. That is a great position to be in for today’s economy.

New Edge ended 2009 with an extremely strong sales quarter and 1st Q 2010 looks like it is going to be another solid quarter. April sales look to be among the highest in recent company history.

 

3. The TA audience is primarily concerned with three things when deciding which vendors to propose to their clients:   

   A. Which vendor has the best solution for my client's particular situation?  

   B. Which vendor is most likely to win the customer's business?  

   C. Which vendor is best for me, the agent?   

   Can you share with our audience, in which particular customer or competitive situations are the answers to one or more of the three questions above most likely to be New Edge? 

Win Multi Location MPLS Business With a 15-Minute "MyEdge" Demo

 

Win Multi Location MPLS Business Wit a 15-Minute "MyEdge" Demo

Our broker, channel partner, computer equipment VAR, network service consultant, utility auditor, data systems integrator and telecom agent partners and  all keep telling us this 15-minute demo helps win business.

Once customers see how easily they can monitor the real-time status of their entire network at a glance (and once they hear it's included at no additional charge) they are hooked. New Edge's portal provides enhanced visibility and control over such details as order and installation status, billing records and trouble ticketing.

New Edge's award-winning network management portal is the industry-leading portal for partners and customers, featuring a range of time saving tools for managing your account, and for your customers to manage their network.

Call 702-400-5757 to schedule your MyEdge demo today. 

"The MyEdge demo is a real separation for New Edge. When we get subagents and their customer to view the level to which MyEdge allows them to manage their network, the deal is basically sold." 

Curt Allen, President, X4 Networks

For more information about the New Edge Networks telecom agent channel partner program please click here or call 702-400-5757 to speak with Agent VP J.R. Cook.

11 Ways a New Edge MPLS Network Can Help Your Customers

 

11 Ways a New Edge MPLS Network Can Help Your Customers

New Edge customers use their networks to run a combination of business-critical applications to gain better visibility across their organizations, improve operational efficiency, build customer loyalty, and adapt more quickly when their business need change.

Telecom agents and brokers, channel partners, computer equipment VARs, network service consultants, utility auditors and data systems integrators all recommend New Edge Networks to their customers for multi location, secure MPLS data networks to:

1. ENABLE Voice Applications
2. SUPPORT Packaged Application Suites
3. SECURE Customer Data
4. ENHANCE Loss Prevention
5. STREAMLINE IT Resources
6. VIEW Real Time Inventory
7. SUPPORT  Loyalty Programs
8. IMPLEMENT Digital Signage and Kiosks
9. SPEED Payment Transactions
10. CONNECT Directly to Payment Processors
11. LOWER IT Costs

It pays to partner with New Edge Networks. 

For more information about New Edge Networks' telecom agent partner program, please click here or contact New Edge's Agent Program VP J.R. Cook at 702-400-5757 or jrcook@newedgenetworks.com.

New Edge's J.R. Cook "2009 Channel Executive of the Year" Finalist

 

Congratulations J.R. for being selected as a "Top 10 Finalist" for Channel Executive of the Year.

New Edge Networks is please to announce that PHONE+ magazine has selected New Edge's J.R. Cook as a top ten finalist for Channel Executive of the Year. The finalists were honored during an awards ceremony on March 1st, at the Channel Partners Conference & Expo in Las Vegas. Please join us in congratulating J.R.

Get to know J.R.  Click here to read J.R.'s Finalist Questionnaire to learn why telecom agents and brokers, channel partners, computer equipment VARs, network service consultants, data systems integrators and utility auditors choose New Edge Networks for their business clients' MPLS multi location data networks.

Click here to visit New Edge Network's partner web page

New Edge Honors 2009 "Top 10 Partners"

 

THANK YOU!

New Edge would like to express our appreciation to our Top Sales Producing Agents, and their partners, for 2009. They are an eclectic mix of telecom agents and brokers, channel partners, computer equipment VARs, network service consultants, utility auditors and data systems integrators.

Telecombrokers, Telecom Brokerage Inc., W. Lange & Co., Telarus, World Telecom Group, Simplify, Intelisys, Microcorp, Sandler Partners & LincLogix.

It pays to partner with New Edge.  For more information about New Edge's partner program please click here or contact J.R. Cook, VP Agent Channel at 702-400-5757 or jrcook@newedgenetworks.com. 

Is Your Carrier a Competitor in Sheep's Clothing?

   

Does your carrier call you "a partner" BUT...

• Position their direct sales channel as your competition for the same customer?
• Provide you a list of protected customers that you cannot sell to?
• Provide their direct sales force with promotions and special pricing that give them the competitive advantage?
• Take customers that you secured after the initial term?

New Edge Networks promotes a 100% Channel Neutral structure by teaming our Agents with our Sales Professionals on all opportunities.

"Working with New Edge is the best of both worlds. As agents we get the benefit of the direct sales force's experience in securing the business, versus competing against them for it."

Alan Sandler, President, Sandler Partners

To become a New Edge Networks agent visit http://www.newedgenetworks.com/partners/