TA Marketing Telecom Blog

Gold Star for an IT Tech Ad on Facebook

For those of your that don't know, Facebook is evolving as a great place for small businesses to advertise their services to other business owners. Why? Facebook knows more about you than Google. (don't worry, I think it's all fairly benign.) With Facebook ads you can target the exact sort of audience you want, like college graduate males in Los Angeles. 

Several years ago I got involved with Google Ads before the big corporation priced small guys out of the market. (I actually did pretty well. I spent about $15,000 over a couple years by made a bundle off that.)

Anyway, Facebook business "Fan Page" ads today are where Google Ads were back when they began. I'm not all that good at Facebook ads yet - I've fooled around with them a couple times - but I know a good ad when I see one on Facebook because I can't help but click on it.

Today I found one I want to share with you that you can see here to the right.  What do I like about it? It's VERY TARGETED - "12 Pasadena area business owners".  It's almost the perfect Facebook ad as far as I'm concerned.

How CDW (an IT VAR) Sells Carrier Services (Please Don't Copy!)

If CDW, one of the biggest IT VARs on the planet can successfully figure out how to sell carrier services then there's no reason that all the other IT VARs can't sell carrier services too. Maybe all they need is a little hand holding (or to see the sort of marketing pieces CDW uses).

Click here or the brochure image to the right to see the four page brochure you can download and print from CDW's carrier sales web page that talks all about how CDW is perfectly positioned to help their EQUIPMENT CUSTOMERS pick out a good voice or data solution.

Do you think "CDW" is kept awake at night worrying about whether it's a "conflict of interest" to sell network services? Do they worry about upsetting the good folks who primarily sell network services?