TA Marketing Telecom Blog

Nine Marketing Tips I've Recently Learned For My Business

By Dan Baldwin, TA Executive Director, 951-251-5155 email 

Following are random bits & pieces of marketing I've picked up recently & thought I'd share.

1. Why TA has chosen TypePad to host all our blogs

We've really struggled over the past 15 years publishing all our content in a way that's both easy & archived. Typepad makes the content generation easy & they are great with search engine optimization. Click here to read how they get your stuff on Google & other search engines. You have to pay attention to what you're doing on your blog but I've quickly discovered when you do, your content gets picked up right away by the spiders (without having to be an SEO expert or paying someone else big bucks!)

2. Keywords and search terms are important (duh!)

I know we all know this but it's nice when your blog asks on every post (another great benefit to TypePad). With every marketing client I speak with now my first question is, "What are your keywords & search terms?" I'm really quite surprised at how many don't know what they are. I shouldn't be surprised though. I've only recently written all mine down on a "yellow sticky" so I remember to drop them into my blog posts.  Check out the following links on the matter if you get a chance. I came across them in my surfing but have not had the time to scrutinize them closely yet. I'm going to try & find some time. 

http://www.keyworddiscovery.com/ ,  http://www.wordtracker.com/ 

3. Check your Google business listing(s)

Announcing Book Release "Social Media in Telecommunications"

After attending multiple training sessions, creating profiles on multiple mediums, discovering things I like and don’t like, I have found that with Telecom; there are specific social media spaces that were more effective than others.  Through the process of deciding how to promote my company to Telecom Agents and other Telecom related organizations, I felt the strong desire to help those in the Telecom Industry develop their branding, find useful tools and sites where other Telecom businesses are present and utilize tools that will help them market their companies in a new way.

The process can be rewarding and fruitful, but has taken me time to determine which sites my clients or prospects may be visiting, how to best contact them, and which sites would become home to personal contacts vs. business contacts.  Defining such things will be crucial for you as well; in effectively communicating your presence and keeping the “grey” out of your space to focus on your company growth.

 

 

Hollie has been involved in the Telecommunications Industry for over 13 years.  She started her company over 7 years ago supporting Agent Business Partners in back office needs.  She has documented the best trends and resources for Telecom related companies to connect, share in groups and market to prospects via third party tools on the Internet.

She has compiled her thoughts and perspectives in this book.  She is excited to share these ideas with you as you develop your online presence and marketing plan.

 

Visit this link for more information about the book: http://www.clerecomm.com/Announcements.html