Posted 3/22/10
By Dan Baldwin, TA Executive Director, 951-251-5155 email
People who know me know that I'm a telecom agent (channel partner) that's both "old school" and new age. I started selling telecom when I got out of the Navy in 1990. I like to think I've seen all the "old ways" so I can appreciate all the new ways. Since I also run Telecom Association and know just about every master agency there is, my fellow agents often ask, "Dan why do you sub-agent exclusively sell through ATEL Communications?" to which I reply, "Hey, I think all the master agents are great and if I hadn't started being an agent through Andrew Cohenway back in 1994 then I'd probably rep for lots of different master agents.
The real reason though is ATEL is pure customer focused telecom and technology sales. They don't really care about recruiting a lot sub-agents. They just care about two things: 1. How do I find more new customers, and 2. How do I sell more to my existing customers. For someone like me who's a student of telecom and technology sales & marketing, working through ATEL is dream. Every day it's the same thing, "What will cause this new customer to buy this widget and what will cause an old customer to buy another widget."
Over the past month or so I've been working with ATEL to sell more via a customer facing blog. I think it's starting to turn our pretty good.
Click here or visit www.ATELblog.com to check it out then tell me what you think. Got another blog that's a good example of a telecom or technology blog to sell to customers? Please tell us about it with a comment.
